Advertise in Bridgwater on Sedgemoor fm.

Your Local Radio Advertising Partner

Reach thousands of loyal listeners across Bridgwater, Sedgemoor, and the Somerset Levels with radio advertising that drives footfall, awareness, and sales.

As the award-winning voice of our community, we’ve helped local businesses like yours grow for over 25 years.

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Why Choose Radio Advertising In Bridgwater?

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Hyper-local Reach

104.2fm has a reach of 123,000 locals, families, shoppers, commuters, office & factory workers. Perfect for businesses who want to be the one listeners call.

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Trusted & Proven

Listeners trust us (Ofcom-licensed, Chamber members) for news, sport, and community campaigns like Think Local First & Tonne of Tins.

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Expert Support

Our team have more than 25 years experience in local radio. We make advert production simple. We script it, produce it, you approve it. Done!

Why Advertising Works

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Local Kudos

Sedgemoor fm, are an Award-Winning, trusted voice actively involved in over 150 community, business, and sports events each year. By advertising with us, your business is associated with initiatives that strengthen the local community, building trust and goodwill.

It’s more than advertising – it’s a partnership that aligns your brand with positive local impact

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Becoming Known

We work with just 28 advertisers, which means your brand gains unmatched visibility and focus. This positions you as the local leader in your niche & the business our listeners will remember!

As finalists in two consecutive Marketing Awards we bring an award-winning level of expertise to every partnership.

Insider Information & Reports

Unlock the power of local market knowledge with Sedgemoor fm. We provide invaluable data & insights into consumer behaviours, helping you tailor your marketing strategies for maximum impact.

With our support, you’ll reach the right audience in the right way, driving meaningful growth for your business.

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Promotion Beyond Adverts

When you advertise with Sedgemoor fm, you gain more than airtime – you gain a partner in growth. We actively support your business by connecting you with valuable contacts, extending your reach.

Our commitment goes beyond advertising; we’re here to help your business thrive in the community.

Packages: Advertise in Bridgwater & Across The Somerset Levels

Package	Ads per week	Duration	Fees	Includes	Best for
Trial/ short term ads	35	4 weeks	£299 p/m	Basic Airtime	Short-term promotions or events
Starter	35	12 months	£150 p/m	Script creation + airtime	Local business building awareness.
Growth	49	12 months	£200 p/m	Script creation + airtime	Local businesses that want to consolidate their position in the local market.
Impact	49	12 months	Price on application	Script creation + airtime & Sponsorship	Local businesses that want to consolidate their place in the local market and build customer loyalty.

Note: All packages are tailored to your goals (launches, recruitment, seasonal boosts).

Flexible payments available for 12 month contracts.

Should You Advertise On The Radio?

Our advertising service is perfect for you if you have a product, service or event you want to tell local people about.

If you want to advertise in Bridgwater, and take advantage of our reach into Burnham-on-Sea Cheddar, Highbridge, North Petherton, Langport and Street, we’ll make the process simple for you.

How We Build Your Advert

Our expert team crafts your advert from start to finish, scripting the perfect message, adding catchy jingles, memorable voiceovers, and handling all legal disclaimers.

As one of only 28 local businesses we partner with, we take the time to understand your broader marketing needs, offering guidance and resources to enhance your success.

Contact us early to secure your spot and avoid missing out.

Reasons To Advertise With Sedgemoor fm

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Most Loved & Listened

Sedgemoor fm is the most listened to radio station in Bridgwater, with 24% of local radio listeners tuning in!

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Award-Winning Station

Sedgemoor fm are an award winning CIC & two time finalist in marketing awards. We pride ourselves on delivery & quality.

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Adding Social Value

Sedgemoor fm actively champion local businesses & causes. We’re an active part of the community, thanks to the support of our advertisers & sponsors.

Proof Radio Advertising Works…

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Highly Trusted

Radio boosts online brand browsing by 52%.
(Source: Radio Centre)

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Affordable & Sustainable

Radio advertising delivers £7.70 revenue ROI for every £1 spent
(Source: Econometric)

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Growing Appeal

Radio reaches 88% of the UK adult population
(Source: RAJAR – Radio Joint Audience Research)

What Local Businesses Say…

Parker Service Group

"14 New Customers, And More Repeat Customers In Just 5 Months."

"Before working with Sedgemoor fm, we had a workshop empty and wanted to get it filled up with new customers and work coming through. As a result of the advert, we picked up 14 new customers, and more repeat customers in just 5 months. Our workload elsewhere also picked up too. Due to the success of advertising with Sedgemoor fm we’ve had no time to stop, and increased our staff levels too. The people at Sedgemoor fm are all fantastic people friendly and willing to help out anytime and get things sorted."

Chris Parker
Director – Parker Service Group

Supernova Dental

"More patients walking through the door, mentioning hearing about us on Sedgemoor fm before booking"

“We wanted to raise awareness of Supernova Dental and reach more families nearby, and we chose to advertise with Sedgemoor fm due to their strong local audience and trusted community presence. Sedgemoor fm have an authentic, supportive approach, and the opportunity to connect at local networking events too. The results we’ve seen are more patients walking through the door, mentioning hearing about us on Sedgemoor fm before booking. I feel Sedgemoor fm plays an important role in connecting the community and supporting independent businesses like ours. It’s great to work with a station that genuinely champions local organisations.”

Adam Young
Operations Director - Supernova Dental

West Country Drainage Services

"As a result of advertising we have seen a rise in local people using our services..."

"As a result of working with Sedgemoor fm we’ve become more confident with our marketing. When we first considered advertising it was because we wanted to reach local people in need of a reputable and honest drainage company. Because Sedgemoor Fm are the heart of our community and share the same values as us we chose to work with them. Sedgemoor fm give us so many opportunities to get involved within the community and campaigns and as a result of advertising we have seen a rise in local people using our services after hearing us on the radio, this helps build trust with our customers. We believe that the fantastic work Sedgemoor fm does is vital to the benefit of our community, from the Tonne of tins campaign to the support and connection of local business owners. They do things well and with a smile. Sedgemoor fm is the beating heart of Bridgwater, I hear them at the dentist, local garages and of course, in my car. Keep doing what you do best; we are proud to work with you. "

Leanne Jeans
Director - West Country Drainage Services

SS&L

"Fantastic to hear from people who got in touch after hearing us on the station."

“We wanted to reach local people and employers, showing that SS&L’s education and training opportunities are practical, achievable, and close to home. Sedgemoor fm is a genuinely local station that people know and trust, making them the perfect partner to connect with our community. The team really understand what we do, helping us to reach the people who will benefit the most. It’s been fantastic to hear from people who got in touch after hearing us on the station. Seeing our message helping local people changing their lives through learning is really encouraging!”

Claire Martin
Marketing Manager - SS&L

Jools

“Since launching our ad campaign, we’ve seen increased interest in key business areas.”

"Partnering with Sedgemoor fm has been a fantastic experience, and we are pleased with both the ad and its effects. We found the Birthday File sponsorship perfectly suited to our brand, and consistent daily coverage ensures repeated airing of our message. Since launching our ad campaign, we’ve seen increased interest in key business areas, and it's clear that radio plays a valuable role in our marketing mix. The team is a great partner; they're helpful, creative, and want us to succeed. We’re excited to continue building on this success!"

Denise Finch
Director, Jools Jewellery Ltd

Bedrock Furniture

“Significantly boosted our brand visibility and strengthened our connections.”

"Before working with Sedgemoor fm, we struggled to connect with the local community and needed to raise awareness. Over the years, we’ve built a strong partnership with Sedgemoor fm through consistent advertising and sponsorship, which has significantly boosted our brand visibility and strengthened our connections and image within the community."

Sue Calladine
Director, Bedrock Furniture

Paul Smith Associates

“Calls About Our Radio Ad!”

“It’s great to have partners like Sedgemoor fm close to home, who provide space for businesses to support one another. The great networking opportunities Sedgemoor fm has provided have worked in tandem with their great advertising opportunities for us. Not only have we had calls about our radio ad, we also get word of mouth recommendations from other businesses that we’ve networked with. That would have been a lot harder to achieve without Sedgemoor fm.

We’ve also been able to learn a lot from other business owners, thanks to Sedgemoor fm’s monthly Business Breakfast, where the monthly talks from other local businesses have been invaluable as we continue to grow and evolve."

Paul Smith
Proprietor, Paul Smith Associates

SouthWest Trade Frames

"Advertising with Sedgemoor FM has significantly boosted our brand."

"Since joining we’ve seen a noticeable increase in brand awareness and direct inquiries. But Sedgemoor FM is more than just advertising—they connect local businesses, foster collaboration, and champion community initiatives like the Tonne of Tins. Working with Neil and the team is an absolute pleasure, and we’re proud to be part of it."

Liz Smith
Director - SouthWest Trade Frames

Enmore Park Golf Club

“Attracting a lot more bookings for events, meetings and lunches as well as people just dropping in.”

“We’ve always had the image of being an ‘older persons members club’ and we wanted to move away from this as it isn’t actually true. A lot of local people didn’t even know Enmore Park existed let alone know that the public were welcome at the club. After meeting with Neil to discuss marketing the venue, this grew to hosting their networking events, then sponsoring the Sports Show on Saturday afternoons. The growth continues as we have seen an increase in footfall from non-golfers and our Clubhouse is attracting a lot more bookings for events, meetings and lunches as well as people just dropping in for coffee or a bite to eat. We are very grateful to Neil and the radio station for helping us get the message out there and we are definitely seeing the benefits of the partnership and excited to see what the future holds for the club."

Tracy Trunks - Club Secretary
Enmore Park Golf Club

Tim Cameras

“Continued Support”

“I’ve happily invested in advertising with Sedgemoor fm in the past. I'm now retired and despite moving away I keep in touch with Sedgemoor fm and will continue to support the station due to the vast work they do in the community."

I’ve used many forms of advertising in the past, but advertising with Sedgemoor fm, and word of mouth are far and away the best most effective ways of generating business for me – sometimes the two work together!”

Tim Grimes
Formerly Tim’s Cameras

Unique Fashions Bridgwater

“Helping People Find Me Through Radio Advertising.”

"The biggest challenges for my business are making sure that people know that I’m here and that I stock high quality products. Communicating the quality is something that I’ve spent some time tackling in partnership with Sedgemoor fm, who have helped me to highlight my high quality product range as well as helping people to find me through radio advertising. Having the seal of approval from a well-known radio station has had a really positive impact on my business.”

Linette
Unique Fashions, Bridgwater

Dave Parsons Accountancy

"Advertising with Sedgemoor fm has brought in several leads, who are now clients.”

"Advertising with Sedgemoor fm has brought in several leads, who are now clients. I'm really pleased with the results and the reach the station provides. The team also creates opportunities to connect through their networking events, and campaigns like the Tonne of Tins show how much they care about supporting the local community. Sedgemoor fm is what every community needs. It’s an invaluable asset and a driving force in the local community.”

Dave Parsons
Director - Dave Parsons Accountancy